*Updates*
by Jerome du Bois
It's Phoenix Fashion Week in town, and the website of Labelhorde, one of the main sponsors of the event, has been suspended, for the second time in two months. Bad timing. Bad example. Bad management? (Their latest blogspot entry is November 7th.)
The Fashion Ball took place on Saturday, November 12, but no trace of it exists yet on the internet, even though a website devoted to the Week is already in place. The Art Institute of Phoenix, the other main sponsor of the Week, offers degrees in thirteen areas. Of these thirteen, seven are devoted to computers, electronic media, and/or interactivity. (Not to mention Angela Johnson's so-called speciality, Fashion Marketing.) And yet no one has thought to post photos or to create a true blog --dynamically updated, with photos, video, podcasting-- just for the Week.
The same (no)thing happened with Artlink's Wearable Art Auction. I just did another internet search. Nada. Down the rabbit hole. The Artlink discussion forum is now reduced to basically an apartment- and gallery-search bulletin board. Real dynamic. Nothing about the Auction, nor the busted Juried Exhibition, for that matter.
[Update 5:30 PM: the Juried Exhibition will now supposedly take place from November 28 to December 9, at the Phoenix City Hall.]
It's as if, if you weren't there, they don't care. Nothing exists outside their coterie. Now, I know we're not missing much, since nothing --nothing stunning, anyway-- exists inside their coterie. But it's a matter of fashion marketing, idnit?
It will be interesting to see if YES, the Friday Az Republic fashion insert, will cover the Ball and the Week itself. They didn't bother with the Wearable Art Auction, after all.
Catherine looks up from her sewing to say, "For YES not to cover Phoenix Fashion Week would be like Richard Nilsen not covering the last two Arizona Biennials --unthinkable!"
[UPDATE 11/16/05: The Labelhorde site is now up again, with two little windows touting the 3rd Annual Fashion Ball. But the two little windows don't open anywhere: no photos, no summary, no nothing but how great it was. Fashion marketing at its best. Sign us up!
We guess you had to be there.]
Posted by Jerome at November 15, 2005 09:20 AM | TrackBack